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Through MOKSHA Worldwide, Inc., we had the opportunity to create a line of hosiery for the Field & Stream brand to be sold in Mid-tier retail locations and specialty sporting outlets. The socks features had to address the needs of sportsmen and outdoor enthusiasts with active lifestyles. Socks were designed and developed with special details such as cushioned soles, spandex arch support and specialty fibers like Cupron and Thermolite. Sock packaging was designed with different graphics and templates directed by the licensor and retailer.
The photography, art direction and design of the ads were that of Patrick Boland and the design of the product was a collaboration of Patrick Boland and the staff/partners at MOKSHA Worldwide, Inc.