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Graphic Design is a creative process and is used to convey a specific message (or messages) to a targeted audience thorugh the design and format of text and images. The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. We at PBeCREATIVE utilize an array of methods and techniques to create and combine words, symbols, and images to create a visual representation of your ideas and targeted message. We use a combination of typography, imagery and page layout techniques to produce a final design that delivers your marketing or corporate message effectively.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. We as designers focus on composition, one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
From the beginning stages of your business or organization you are faced with the task of communicating ideas to your customers, investors, partners, members and staff. Well-spoken words can describe your thought’s, but images, typography, color, layout and formatting can bring your ideas to life and communicate your message with engaging and entertaining effect.
PBeCREATIVE can assist you with the design and procurement of all of your printed marketing collateral such as: