Packaging Design

Package Design is an integral part of both Product Development and Branding.

Developing a package for your product is often an afterthought and ends up being a separate process. Regardless of which stage you are in your product development, packaging is linked closely with the product. We suggest that you include your package design as part of the product development process as well as brand management and brand development. Our package design process begins with the identification of all the requirements like: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. Once these parameters are defined, we then can begin the design process.

We ensure that the design criteria, mock-ups, performance, completion time targets, resources, and budget are established early on so as to keep the design focused and within the set parameters. Our design processes may include sketch work, mockup, computer-aided design, research and collaboration with package manufacturers.

Our packaging and package labeling processes have several objectives:

  • Physical protection
  • Consumer information
  • Marketing & Branding objectives
  • Convenience
  • Portion control

Some helpful packaging tips:

  • Package design is affected by factors in the relationship to logistics and point-of-purchase retail display. Sorting, packing, handling, and mixed stacking make severe demands on the strength and protective ability of the transport package. The structural design of the package can be designed to those specific needs. A package designed for one mode of shipment may not be suited for another.
  • With some types of products, the design process involves detailed regulatory requirements for the package. For example with packaging foods, any package components that may contact the food are food contact materials. We can help you research your industries particular regulations and materials testing requirements when designing your packaging.