How Organizations Structure Social Media Teams

 

How Many Organizations Have An Exclusive Social Media Team?

Number of People %age
Dedicated social media team 27%
Social media tasks assigned on top of current job responsibilities 65%
Both internal and outsourced teams 5%
All social media activities outsourced 3%

 

How Many People Work On Social Media?

Number of People %age
1 42%
2-3 40%
4-6 9%
6+ 9%

 

Companies Planning To Hire More People To Manage Social Media Activities Next Year

Companies Planning to Hire %age
Yes 22%
No 78%

 

25% Of Companies Use Interns To Help With Some Aspect Of Social Media

Qualities Most Sought-After In Social Media People

Qualities %age
Experience 25%
Degree 0.4%
Combination of degree and experience 45%
Writing skills 18%
Business background 3%
Others 9%

 

Preferred Level of Experience

Experience %age
1-3 Years 47%
3-5 Years 44%
9+ Years 9%

 

Preferred Education Degree

Education Degree %age
Communication 77%
Public Relations 76%
Marketing 65%
Journalism 42%
Advertising 28%
English 20%
Others 9%

 

Only 5% of Companies Are Highly Satisfied With Their Social Media Campaigns

Satisfaction Level %age
Highly satisfied 5%
Satisfied 26%
Somewhat Satisfied 42%
Not satisfied at all 27%

 

Which Departments Are Involved In Social Media Efforts?

Departments %age
Marketing 70%
Public Relations 69%
Corporate Communication 49%
Advertising 26%
Customer Service 19%
IT 17%
Others 15%
Legal 14%

 

How Does The Company Measure Its Social Media Campaign?

What companies measure %age
Number of followers, likes, mentions and so on 86%
Web Traffic 74%
Brand Reputation 58%
Customer Satisfaction 41%
New leads 40%
Sales 31%
Other 3%

 

How Often Do Companies Post On Social Media?

Posting Frequency %age
At least once a day 58%
2-3 times a week 22%
Once a week 8%
Once a month 5%
Other 7%

 

Major Roadblocks In Social Media Campaign Measurement

Reason %age
Lack of time 65%
Lack of manpower 63%
Lack of money 41%
Non-priority 39%
Unsure of tools 39%
Task is overwhelming 23%
Not happy with available tools 13%
Other 7%

 

What Are The Major Goals Of Social Media Campaigns?

Goals %age
Increase Brand Awareness 87%
Increase Web Traffic 62%
Improve Reputation 61%
Generate Leads 45%
Increase Sales 40%
Improve Customer Service 38%
Other 10%

 

Infographic by- GO-Gulf.com